Ian Truscott
Managing Partner - With a background in tech and product development, Ian is an experienced marketing leader, CMO, writer, and trusted advisor.
Follow Ian on LinkedIn →The Six Questions Investors Are Really Asking
Successful investors look beyond the spreadsheets and try to understand the company's true and maybe latent value. Ian shares the questions that the numbers do not answer.
When the Founder Becomes the Bottleneck
Entrepreneurs and founders have a unique knack for bringing ideas to life, but sometimes those skills can hold back a growing young company, as Ian explores in this article.
Is It Too Soon to Hire a CMO or CRO?
You've got early customers, a product that works, and investors who want to see more. The next hire could be your smartest move, or an expensive mistake. In this post, Ian explores how growth-stage B2B companies are bridging the gap.
Martech: Clarity Before Capability
In this post, Ian explores the benefits, risks, and an approach that can unlock the potential of tech to support a well-run Revenue Department.
Revenue Velocity: What's Holding You Back?
Sales and marketing activity isn't a guarantee that we’ll hit our revenue targets. When revenue stalls, the problem is rarely effort or tools; it’s misalignment within what we call the Revenue Department. This article explains why reviewing sales and marketing together, through a single revenue lens, is often the fastest way to unlock sales velocity.
Your Website is Not About Your Product
In this post, Ian reviews 25 B2B tech websites and shares what was broken.
What Actually Works When Growth Stalls?
In this post, Ian suggests six steps to move from hacks and hustle to a go-to-market strategy.
If Buyers Can’t Place You, They Can’t Buy You
Being distinct is critical, but being unique in a market of one comes with risks, as Ian explains.
The Market-to-Revenue Spectrum
Ian explores the spectrum of demand, identifying 7 types we should consider when market sizing.
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