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Sales Playbook Template
A proven template for building clarity, consistency, and speed into your sales process, drawn from years of doing this rather than reading about it.
Read It Now- >ICP, buyer personas, and qualification criteria (BANT/CHAMP) in one place
- >A defined pipeline: stages, exit criteria, and forecasting
- >Prospect meeting and demo playbooks, from prep to follow-up
- >Objection handling, discounting rules, and negotiation guidance
- >Post-sale onboarding, renewal, and advocacy process
B2B Tech Growth Guide
Tired of growth hacks and hustle-porn shortcuts? A practical walk through six real GTM disciplines across sales and marketing.
Read It Now- >How to define a sharp ICP and real buyer clarity
- >Choosing your category position: align, reframe, or create
- >Sizing genuine demand, not wishful-thinking TAM
- >Building a Minimum Viable GTM Engine (people, process, tech)
- >Content and metrics that actually drive revenue, not vanity numbers
The Series B Marketing Playbook
What investors are actually looking for, and how marketing can lead on turning growth into an investable story.
Read It Now- >What investors actually look for: category clarity, credibility, traction
- >The three pillars: Narrative, Execution, Proof
- >Avoiding the "differentiated, not different" positioning trap
- >Building a repeatable demand engine investors trust
- >Turning customer stories into a scalable, shareable growth asset
Velocity Assessment
A ten-minute questionnaire that shows you how your sales and marketing stack up across three GTM disciplines, with a free, personalised report suggesting nine quick ways to improve.
Take the AssessmentFrom the Blog
Don't Hire Your Way Into the UK
Hiring a UK sales leader can feel like the obvious first step into the market. Alex explains why that's often the wrong one.
The Brand Multiplier
Sales cycles, ROAS, pricing power, and now your shortlist position with LLMs - Ian makes the case that brand is a commercial lever, not a marketing indulgence.
Why UK Expansion Fails Early
Alex has seen these mistakes, so you don't have to - here are 4 things that US companies miss when entering the UK market.