Alex Simonson
Our Managing Partner, Alex, is a seasoned sales leader with over 20 years of experience, driving SaaS and data-led revenue growth strategies.
Follow Alex on LinkedIn →Sales Vs Marketing
Growth doesn’t come from winning internal arguments - it comes from winning customers. Alex suggests how sales and marketing need to work together to achieve the most important goal.
The Ultimate Test of Scaling SaaS Pricing
Traumatised by the cricket, Alex finds parallels between pricing and a dramatic batting collapse.
Outsourced BDRs: Growth Hack or Gamble?
Alex has built many BDR teams over his career - in this post, he answers the critical "build or buy" question.
Sales Playbook: Building a Blueprint for Growth
Alex dives into the importance of having a sales playbook, your blueprint for growth.
Why Founders Make the Best (and Worst) Salespeople
Alex explores sales for early-stage companies, sharing the pitfalls and when founders need to hire.
Swinging, Swearing & Shampoo Wins Deals
Deals on the golf course is a cliché, but the Ryder Cup inspires Alex to share what really makes a sale.
Where is the Business Going to Come From?
In this post Alex tackles the big sales question - where will we get the business?
Selling by Numbers
Alex breaks down the numbers game that is critical to high-performing sales teams.
The High-Voltage Comp Plan Game
Alex touches the third rail of creating comp plans
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