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Alex Simonson

Our Managing Partner, Alex, is a seasoned sales leader with over 20 years of experience, driving SaaS and data-led revenue growth strategies.

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Sales Execution

Outsourced BDRs: Growth Hack or Gamble?

Alex has built many BDR teams over his career - in this post, he answers the critical "build or buy" question.

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Alex Simonson · 12 November 2025 · 5 min read
Sales Execution

Sales Playbook: Building a Blueprint for Growth

Alex dives into the importance of having a sales playbook, your blueprint for growth.

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Alex Simonson · 5 November 2025 · 4 min read
Sales Execution

Why Founders Make the Best (and Worst) Salespeople

Alex explores sales for early-stage companies, sharing the pitfalls and when founders need to hire.

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Alex Simonson · 17 October 2025 · 5 min read
Sales Execution

Swinging, Swearing & Shampoo Wins Deals

Deals on the golf course is a cliché, but the Ryder Cup inspires Alex to share what really makes a sale.

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Alex Simonson · 2 October 2025 · 4 min read
Revenue Growth

Where is the Business Going to Come From?

In this post Alex tackles the big sales question - where will we get the business?

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Alex Simonson · 10 September 2025 · 4 min read
Revenue Growth

Selling by Numbers

Alex breaks down the numbers game that is critical to high-performing sales teams.

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Alex Simonson · 14 August 2025 · 4 min read
Revenue Growth

The High-Voltage Comp Plan Game

Alex touches the third rail of creating comp plans

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Alex Simonson · 17 July 2025 · 3 min read
Revenue Growth

Hitting The Hiring Jackpot

Hitting The Hiring Jackpot

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Alex Simonson · 16 June 2025 · 3 min read

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