Velocity Blog
Here we share some of our ideas on creating velocity in sales and marketing.
Marketing
Martech: Clarity Before Capability
In this post, Ian explores the benefits, risks, and an approach that can unlock the potential of tech to support a well-run Revenue Department.
IT
Ian Truscott · 26 February 2026 · 5 min read
Marketing
Your Website is Not About Your Product
In this post, Ian reviews 25 B2B tech websites and shares what was broken.
IT
Ian Truscott · 15 January 2026 · 5 min read
Marketing
What's Your Product Being Hired To Do?
Does your website answer the basic question about your products—what job do they solve?
IT
Ian Truscott · 29 October 2025 · 5 min read
Marketing
The ART of Winning Beyond the 5%
Research shows that the odds of your B2B buyer being in market today are very slim. In this article, Ian shares how to change those odds.
IT
Ian Truscott · 13 October 2025 · 5 min read
Marketing
A Helpful Guide to Being Useful
This week in an extended post, Ian shares some ideas on how you can create the best perfoming content marketing by being useful.
IT
Ian Truscott · 25 September 2025 · 7 min read
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