Velocity Blog
Here we share some of our ideas on creating velocity in sales and marketing.
The Brand Multiplier
Sales cycles, ROAS, pricing power, and now your shortlist position with LLMs - Ian makes the case that brand is a commercial lever, not a marketing indulgence.
Martech: Clarity Before Capability
In this post, Ian explores the benefits, risks, and an approach that can unlock the potential of tech to support a well-run Revenue Department.
Your Website is Not About Your Product
In this post, Ian reviews 25 B2B tech websites and shares what was broken.
What's Your Product Being Hired To Do?
Does your website answer the basic question about your products—what job do they solve?
The ART of Winning Beyond the 5%
Research shows that the odds of your B2B buyer being in market today are very slim. In this article, Ian shares how to change those odds.
A Helpful Guide to Being Useful
This week in an extended post, Ian shares some ideas on how you can create the best perfoming content marketing by being useful.
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