Velocity Blog
Here we share some of our ideas on creating velocity in sales and marketing.
What's Your Product Being Hired To Do?
Does your website answer the basic question about your products—what job do they solve?
Why Founders Make the Best (and Worst) Salespeople
Alex explores sales for early-stage companies, sharing the pitfalls and when founders need to hire.
The ART of Winning Beyond the 5%
Research shows that the odds of your B2B buyer being in market today are very slim. In this article, Ian shares how to change those odds.
Swinging, Swearing & Shampoo Wins Deals
Deals on the golf course is a cliché, but the Ryder Cup inspires Alex to share what really makes a sale.
A Helpful Guide to Being Useful
This week in an extended post, Ian shares some ideas on how you can create the best perfoming content marketing by being useful.
Where is the Business Going to Come From?
In this post Alex tackles the big sales question - where will we get the business?
Selling Change
Before your buyer is ready to buy, they need to be prepared for change, as Ian shares.
Selling by Numbers
Alex breaks down the numbers game that is critical to high-performing sales teams.
Fractional is Just Part-Time - Right?
Experienced fractional CMO Ian Truscott discusses the differences between a part-time marketing hire and a fractional leader.
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